Indicate the definition of ‘eye-catching content on social media. 

Here are the instruction
1, Indicate the definition of ‘eye-catching content on social media’ at the beginning of session
2.1 in the literature review chapter. 
(80 words, with 2 to 3 different references).
2, in the methodology chapter, write a new section, namely ‘3.2: eye tracking study in marketing and media studies’. (400 words; 5 references or more)

  • Discuss the concept of eye tracking study in marketing or/and media studies.
  • How this methodology (eye tracking study) can assist our research.
  • Exactly what are the steps to use this methodology to conduct our research? Indicate the steps.